With 100's of brands carried by the retail giant and a huge new push to focus on expanding the baby business, merchants selling at Indigo needed an experience on Indigo.ca that fit well with the Indigo experience. To differentiate from the Amazon brand page experience, I deliver a templated landing page system that combined the best of product features, brand positioning, customer benefits and editorial opportunity to help Indigo elevate it's customer facing brand pages.
Previous brand experiences were taking anywhere from 2 weeks to 4 months to launch as every page was custom designed. The new templates can now be designed and launched in as little as 5 days.
While Indigo was undergoing their own rebrand, I created mini template guides with typography scales, module guidelines, and landing page best practice guide. In the end, I created a library of components that would fit the needs of a wide variety of content asks and be easily reproduced while still speaking to the Indigo brand voice.
As our main competitor in the online consumer goods space, Indigo simply can't compete with Amazon on price. We can however provide our customers with the highest quality products hand selected by our merchandising team to curate the best products from around the world for our customers. And no better way to highlight that through clever copywriting tailored to express the customer benefits that consumers really care about along with simple editorial content to support the products.
Selected Works
StaplesPitching a redesign and in-house brand launch of the retail giant
Citi Bank - DuplicateProduct redesign of Disputing charges on your CitiĀ® Credit Card
Contiki HolidaysCanadian Q2 Multimedia Campaign Art Direction
Indigo Baby Brand TemplatesRebranding of templates for paid brand experience landing pages.
Citi BankUser testing concepts for balance transfers
iceni dataA industry disrupting brand and their online app, created from the ground up.
SiteCMRebranding a Web based CMS and complete overhaul of the backend manager
Contiki EPD1 CampaignMultimedia Campaign Art Direction
Stonz WearHelping a multi-lingual, multi-currency and multi-warehouse brand increase their mobile conversions.
RogersDigital Marketing for Q1 2019
Mt. SeymourImproving the online booking system for the go-to ski resort for local Vancouverites.
TCSRebranding an established private sector care giving company and creating their intranet.
SousVide SupremeElevating an established international supplier by combining their B2C and B2B sites
ideaLEVERFull rebranding and identity for an agency and their proprietary SaaS products.
CommerceCMRebranding a CMS and complete overhaul of the backend manager