• Full-time Senior Digital Designer for Indigo Books & Music Inc.
• Accepting freelance work
Lea’s strongest abilities lay in her cross functional skill set that allow her to take ownership of a project from pitch to development to post-launch strategy. Her strategic thinking gets the big picture for projects making her able to identify differentiation points, making each project's design unique.
Having expertise in both design and front-end web development, Lea fosters a collaborative environment that meets the requirements of creatives and developers at the same time. Unique to Lea, is her experience in competitive coaching and elite sports. She knows how to lead a team toward a common goal with both gentle guidance and constructive criticism. Being a national championship athlete means that she has a competitive nature and will seek to always exceed expectations at any given task as well as set high standards for herself and her team.
• Excellent command of the Creative Cloud Suite
• Mac and Windows fluency
• Expert in HTML, CSS and preprocessing languages and authoring methodologies
• Expert in technical CMS implementation
• Extensive experience with prototyping and handoff apps
• Confident in client-facing presentation skills
• Extensive work with frontend frameworks
• Expert knowledge of Sketch and other webinteraction design apps
• Basic knowledge of video editing and audiovisual design principles
• Solid business and marketing competencies to assist with RFP’s
As part of the Indigo creative studio. Hybrid design role with the Digital Campaign Marketing and eCommerce UX Design teams. Integrating rapid digital marketing campaigns and retail eCommerce to work better together.
Lea is embedded in the digital transformation team working on the Indigo Design System as the UI discipline lead, creating the visual language for the digital design and development teams across the organization. She is also creating more cross department collaboration as a hybrid designer, between marketing and product team needs.
Matching strategic direction with design for internet and web-based marketing initiatives for a major U.S. bank, as well as adhoc projects and pitch-work for additional clients. Previously worked on SAP building an internal global communications campaign. Produced national campaign assets for Rogers Communications. Currently working with Citi Bank with copywriters, UX Architects, and Product Owners on multiple consumer banking experiences for browser and native apps.
Leading the Canadian creative department for all customer acquisition and partner comunications. Conceptualizing, art directing and producing all assets across print and digital mediums for all travel discount and destination partner campaigns.
In house experience design, Art Direction, and Production Lead for CMS websites and eCommerce stores for consumer products and services. Producing digital designs and implementing into a CMS. Consulting and creative direction and strategy for custom projects with complex features.
Lead the design direction for the Product Launch of this new Web Application for Charities and Non-Profits.
Other Work Experience
Continuing the growth and development of the athletic programs from the local recreational, to masters, to provincial and national competitive level synchronized swimming programs in Kamloops, BC. Coached kids from ages 5 - 19. Displayed a high level of organizational skills in programming, scheduling, practice planning, leading a coaching team and guiding a new club executive.